FOREWORD BY JASON COHEN

The Playbook for Building a Multimillion-Dollar SaaS

You Know What’s Cool? A Million Dollars
What Is Bootstrapping, Really?
Why Focus on SaaS?
Why is SaaS the Best Business Model?
Achieving Escape Velocity

Market

Strengthening Product-Market Fit
How Can I Compete in a Competitive Market?
How Much Should I Worry about Competition?
How Can I Build a Moat?
Should I Translate My Product into Other Languages? (And Other Common Mistakes)

Pricing

How Should I Structure My Pricing?
Should I Offer Freemium?
Should I Ask for a Credit Card Up Front?
When Should I Raise Prices?
How to Raise Prices

Marketing

How Do I Find More Customers?
Marketing Funnels
Business-to-Business SaaS Marketing Approaches
How Do I Know Which Marketing Approaches Fit My Business?
How Should I Structure Sales Demos?

Team

How Should I Structure My Team?
Hiring Managers
How Can I Hire Great People?
Should I Offer Equity, Stock Options, or Profit Sharing?
Do I Need a Cofounder?

80/20 SaaS Metrics

Which Metrics Should I Track?
3 High/3 Low Metrics Framework
How Much Should I Worry about Churn?

Mindset

How Do I Achieve Success?
Where Should I Focus My Time?
Should I Raise Funding?
Am I Turning Speed Bumps Into Roadblocks?
Where Can I Find Community?
How Can I Avoid Burnout?
What Are Founder Retreats?